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Google Analytics & E-Commerce Analytics certified, Amit Kothiyal has 9+ years of experience in digital marketing. Currently he is working in a stellar digital marketing company TIS India Business Consultants Pvt ltd. since March 2005. He has helped numerous brands establish their online niche with his out of the box internet marketing strategies and lead generation capabilities. He is proactive on Google Plus and twitter to share his experiences with similar kind of professionals across the globe.
So, to enable you to grab your share of pie from this immensely beneficial source, I am providing this package that includes a video course that will teach you how to make the best use of content marketing & take your benefits to the next level. You will also learn why your brand is crucial for your content, how content marketing create fans and buyers and much, much more.
Chris, thank you for this brilliant Training Course! I purchased it a few days ago and the fact that you have made it so simple to follow with the step-by-step layout makes it very easy to understand for a complete ‘newby’ like me. Your extensive experience with Youtube is so evident in the training and your attention to detail explains the steps in depth, which makes it really easy to follow. Youtube is amazing and together with your course, it’s powerful for my affiliate marketing work! Thank you for the awesome course that I know I will use for years to come!
This is a very nifty yet extremely powerful app that allows you to recapture / monetise your lost traffic by redirecting your visitors to any url (affiliate link etc), when they click the “Back” button in browser. When selling anything online you want to make sure your visitors don’t click away from your offer or sales pages and this app lets you do that exactly.
Customers are often researching online and then buying in stores and also browsing in stores and then searching for other options online. Online customer research into products is particularly popular for higher-priced items as well as consumable goods like groceries and makeup. Consumers are increasingly using the Internet to look up product information, compare prices, and search for deals and promotions.
Video advertising - This type of advertising in terms of digital/online means are advertisements that play on online videos e.g. YouTube videos. This type of marketing has seen an increase in popularity over time. Online Video Advertising usually consists of three types: Pre-Roll advertisements which play before the video is watched, Mid-Roll advertisements which play during the video, or Post-Roll advertisements which play after the video is watched. Post-roll advertisements were shown to have better brand recognition in relation to the other types, where-as "ad-context congruity/incongruity plays an important role in reinforcing ad memorability". Due to selective attention from viewers, there is the likelihood that the message may not be received. The main advantage of video advertising is that it disrupts the viewing experience of the video and therefore there is a difficulty in attempting to avoid them. How a consumer interacts with online video advertising can come down to three stages: Pre attention, attention, and behavioural decision. These online advertisements give the brand/business options and choices. These consist of length, position, adjacent video content which all directly affect the effectiveness of the produced advertisement time, therefore manipulating these variables will yield different results. Length of the advertisement has shown to affect memorability where-as longer duration resulted in increased brand recognition. This type of advertising, due to its nature of interruption of the viewer, it is likely that the consumer may feel as if their experience is being interrupted or invaded, creating negative perception of the brand. These advertisements are also available to be shared by the viewers, adding to the attractiveness of this platform. Sharing these videos can be equated to the online version of word by mouth marketing, extending number of people reached. Sharing videos creates six different outcomes: these being "pleasure, affection, inclusion, escape, relaxation, and control". As well, videos that have entertainment value are more likely to be shared, yet pleasure is the strongest motivator to pass videos on. Creating a ‘viral’ trend from mass amount of a brands advertisement can maximize the outcome of an online video advert whether it be positive or a negative outcome.