Video advertising - This type of advertising in terms of digital/online means are advertisements that play on online videos e.g. YouTube videos. This type of marketing has seen an increase in popularity over time. Online Video Advertising usually consists of three types: Pre-Roll advertisements which play before the video is watched, Mid-Roll advertisements which play during the video, or Post-Roll advertisements which play after the video is watched. Post-roll advertisements were shown to have better brand recognition in relation to the other types, where-as "ad-context congruity/incongruity plays an important role in reinforcing ad memorability". Due to selective attention from viewers, there is the likelihood that the message may not be received. The main advantage of video advertising is that it disrupts the viewing experience of the video and therefore there is a difficulty in attempting to avoid them. How a consumer interacts with online video advertising can come down to three stages: Pre attention, attention, and behavioural decision. These online advertisements give the brand/business options and choices. These consist of length, position, adjacent video content which all directly affect the effectiveness of the produced advertisement time, therefore manipulating these variables will yield different results. Length of the advertisement has shown to affect memorability where-as longer duration resulted in increased brand recognition. This type of advertising, due to its nature of interruption of the viewer, it is likely that the consumer may feel as if their experience is being interrupted or invaded, creating negative perception of the brand. These advertisements are also available to be shared by the viewers, adding to the attractiveness of this platform. Sharing these videos can be equated to the online version of word by mouth marketing, extending number of people reached. Sharing videos creates six different outcomes: these being "pleasure, affection, inclusion, escape, relaxation, and control". As well, videos that have entertainment value are more likely to be shared, yet pleasure is the strongest motivator to pass videos on. Creating a ‘viral’ trend from mass amount of a brands advertisement can maximize the outcome of an online video advert whether it be positive or a negative outcome.
I’ve noticed that a lot of people who sign up for Wealthy Affiliate are those who are in dire need of financial help. They may have lost a job or may have suffered some other financial setback such as medical issues. The thing is, there’s no reason these people should stay away from Wealthy Affiliate, but many of them have this expectation that they can create a full time income in a matter of weeks or even a few months. That is NOT the case. Remember, it takes an average business 3 years to profit. Fortunately, it will not take that long with an online business, but it will take considerable time and effort. If you need an income source fast, Wealthy Affiliate is not the place to provide that. Instead, Wealthy Affiliate teaches you how to build a real, sustainable online business over a period of time that will also last a long time.
I’d recommend not giving away a bonus to the affiliate per sale, since they are already getting their affiliate commission. The Performance Bonuses and Tiered Affiliate Rates add-ons mentioned in this article will only award the bonus or new tier when a specific number of referral or earnings is reached. If you actually meant “bonus” in terms of the actual referral commission an affiliate usually receives then not to worry, AffiliateWP is designed to only give the commission to the affiliate when a sale is made.
Hey Eli, I appreciate that. I completely agree with what you’re saying. I can’t think of anything more important than the WHY. The HOW is available to everyone… Wealthy Affiliate can provide that, but what they can’t do is provide us with is the WHY. That’s what gets us up early (or keeps you up late at night if that’s your preferred time to write). It’s what forces you to push through, or pivot when you’re up against something you can’t figure out or you’ve just hit a wall. I wish you all the best on your online journey and hope you find the success you’re looking for. If there’s anything I can be of help with, don’t hesitate to ask.
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While it is possible to see results from your marketing efforts quickly, the reality is that marketing, especially the type that generates long-term results and referrals, takes time. You're competing in an increasingly crowded and loud marketplace. The better you can connect with your ideal market and develop a relationship with it, the better your results will be. If you provide a great product or service and are attentive to your customers, your customers will provide you with positive reviews, referrals, and testimonials that will help you stand out in the crowd.