StudioPress is a WordPress hosting service and framework that is designed to make setting up and running a WordPress site much simpler and easier. StudioPress comes with its own unique themes and SEO tools, collectively known as the “Genesis framework.”. Their affiliate program is solely for referrals to pay for a StudioPress framework account or buying a StudioPress theme. Previously, the affiliate program also included web hosting, but this is now managed separately by StudioPress’s owner, WPEngine.

Affiliate networks offer you access to multiple (and by multiple, we mean hundreds if not thousands) of individual affiliate programs. They basically work by simplifying the signup process - instead of applying to become an affiliate for a each product you want to promote, you simply apply to join the network and instantly have access to hundreds of different affiliate offers.
Wearables has gone mainstream in the recent years and you could people wearing one or more categories of wearables. A popular niche in wearables is the health focused devices that allow the wearer to monitor health in realtime without visiting the doctors’. They pose a golden opportunity for the marketers to get better commissions on their promotions.
Balancing search and display for digital display ads are important; marketers tend to look at the last search and attribute all of the effectiveness to this. This then disregards other marketing efforts, which establish brand value within the consumers mind. ComScore determined through drawing on data online, produced by over one hundred multichannel retailers that digital display marketing poses strengths when compared with or positioned alongside, paid search (Whiteside, 2016).[42] This is why it is advised that when someone clicks on a display ad the company opens a landing page, not its home page. A landing page typically has something to draw the customer in to search beyond this page. Things such as free offers that the consumer can obtain through giving the company contact information so that they can use retargeting communication strategies (Square2Marketing, 2012).[43] Commonly marketers see increased sales among people exposed to a search ad. But the fact of how many people you can reach with a display campaign compared to a search campaign should be considered. Multichannel retailers have an increased reach if the display is considered in synergy with search campaigns. Overall both search and display aspects are valued as display campaigns build awareness for the brand so that more people are likely to click on these digital ads when running a search campaign (Whiteside, 2016).[42]
This adds, even more, value to the course. I want to help you with your blog so that you can increase traffic, your income, and so that you can help your followers, so what's better than this? Two Saturdays a month, there will be a group coaching session in the private Mastermind group for students in the course. It will be called "Ask Michelle Saturday." This is your time to get feedback and support from me, and you can ask any questions related to your business, course material, your affiliate strategy, blog, and so on. I will answer every question in the group coaching session.

Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from websites or emails. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising such as radio, television, newspapers and magazines.
#2: Another great program is Jon Dykstra's Niche Tycoon. This focuses on paid traffic and outsourcing content to make money with Google Adsense (and similar programs). It requires a bit more of a budget, and also has less of a support community than Wealthy Affiliate, so it's best for people with a bit of online marketing experience and some money to get their business going.

Internet usage around the world, especially in the wealthiest countries, has steadily risen over the past decade and it shows no signs of slowing. According to a report by the Internet trend investment firm Kleiner Perkins Caulfield & Byers, 245 million people in the United States were online as of 2011, and 15 million people connected for the first time that year. As Internet usage grows, online commerce grows with it. This means that more people are using the Internet with each passing year, and enough of them are spending money online to impact the economy in significant ways. (See also E-Commerce Marketing)
We’ve found the perfect services to offer our clients and the perfect size of our team to offer those services. For the past five years, I’ve capped the size of IMN at around 48-50 employees. With our size being capped, I’ve also capped the work each department can perform to ensure our quality. Because of services being capped, sometimes, you may find that we have a waiting list for some services. If you have to wait, know that it’s worth the wait, knowing that you will get our best work.
As an affiliate marketer, there are many dos and don’ts when it comes to marketing products. The Affiliate Marketing Diploma Course guides you through appropriate marketing of products, how to track the performance of your affiliate scheme, and why content should come first. You’ll discover ways to drive traffic to your site and improve your affiliate marketing performance, with special attention paid to conversion rates.

Google Analytics & E-Commerce Analytics certified, Amit Kothiyal has 9+ years of experience in digital marketing. Currently he is working in a stellar digital marketing company TIS India Business Consultants Pvt ltd. since March 2005. He has helped numerous brands establish their online niche with his out of the box internet marketing strategies and lead generation capabilities. He is proactive on Google Plus and twitter to share his experiences with similar kind of professionals across the globe.
Thanks for the encouraging article. It helped remind me why I joined WA in the first place. Such a great community of people and opportunities. The growth of your success truly is limited only by how much work you want to put into it! It’s super cool that you have found so much success. I’ve only been a member for about a month so I’m excited to see what the future holds!
The first widely publicized example of online advertising was conducted via electronic mail. On 3 May 1978, a marketer from DEC (Digital Equipment Corporation), Gary Thuerk, sent an email to most of the ARPANET's American west coast users, advertising an open house for a new model of a DEC computer.[5][10] Despite the prevailing acceptable use policies, electronic mail marketing rapidly expanded[11] and eventually became known as "spam."
Although this article has been written in 2007, now in Feb 2014, I still find it full of great advice and tips. What I learned from this article is that when writing a review I should focus on how this product helped me achieve X instead of simply repeating and enforcing the features and benefits of the product that can also be found on the sales page.
The moment you step into the world of affiliate marketing, the key skill needed to make you succeed is expertise in digital marketing. While it may take some time for you to figure out whether email marketing works for you, or is it SEO, it is a good idea to begin by knowing all fields of digital marketing and then deep diving into one particular subject. You will learn about topics including Facebook Marketing, Twitter Advertising, Quora Marketing, Google Adwords, Google Analytics and even EMail Marketing, SEO Fundamentals as well as WordPress.
Because 2Checkout exclusively sells software and digital products, it is best suited for established influencers whose target audience is interested in buying products in this niche. But while you won’t find any physical products for sale, 2Checkout is probably the market leader in selling software of every type, including very specific use case items (like software that can convert Microsoft Word documents to PDF, for instance).
Jumping on board every new product launch and promoting anything that’s new and “hot”. Sometimes you have to say no to a promotion in order to make more money. There is a limit to how many blog posts your readers want to see about a certain new product or website or service and if you just add to the noise, you risk damaging your credibility and losing readers.
Beyond these great offerings, Wealthy Affiliate doesn’t demand high upfront fees. If you are just starting out and want to test the waters, you can sign up for free for their Starter Package to check them out. This was a big deal for me personally because after searching so long and seeing so many schemes, I was wary of investing my money into something that would not have any return. Then when you are ready to invest, their premium package is completely affordable and comes with 50 websites and higher payouts.
Holidays are great times for affiliate promotions, especially Valentine’s Day. Affiliate promotions engage the current affiliate base, plus running promotions properly can aid in affiliate recruitment. With Valentine’s Day (February 14) on the horizon, here are five tips for running a successful promotion. #1. Outline Promotion Goals There should always be goals associated with an affiliate Read More …
This is why so many people are trying to run paid traffic to affiliate offers, but that’s also quite challenging in its own right because unless you have every little facet dialed in, such as the offer, landing page, & ad. Your ad performance (CPC & CTR) won’t be good enough to still be profitable. Remember now you have to pay for every click so if you don’t got everything perfect you could easily lose money or spend lots of money, only to break even or make little bit of profit.

This piece of technology enables a whole specter of activities such as managing affiliates, tracking sale-related data, monitoring and paying commissions, etc. When combined, these functionalities are an incredibly useful tool for merchants, which is why most merchants think about using affiliate software for affiliate program management. The difference between self-hosted and hosted software is explained as well as how they work. In the final section, you will find the list of five popular affiliate software along with the features and benefits they come with.

That’s awesome you’re interested in helping people start a blog. Although it’s quite easy today, we all need someone to help us out in the beginning. I first started online with my own blog as well. It was just a place for me to write, it had very little direction and I definitely wasn’t earning any money with it. I was able to use those skills a couple years later though to start my online business, so if that’s the route you decide to take, you will be building a great foundation to start making money down the road.
This is a great review! Probably one of the longest one’s I’ve seen so far 🙂 Wealthy Affiliate is truly one of the best platforms that can help you earn money online. I’ve tried out many other programs as well, and failed to make any kind of money with all of them. Some other’s are legit as well, but nothing matches the training, tools and the whole community that we have here on WA!
Shopify is a very popular site building platform for people interested in building eCommerce stores. It has been around for the past few years and seen significant growth in its user base over this time. You can earn a staggering 200% per sale for every new customer you refer to them, which means that there is up to $2400 per new customer on offer.
Disclosure of Material Connection: Some of the links on this page above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
Private corporations use Internet marketing techniques to reach new customers by providing easy-to-access information about their products. The most important element is a website that informs the audience about the company and its products, but many corporations also integrate interactive elements like social networking sites and email newsletters.
A U.K. based dating affiliate network that operates a number of mainstream and niche dating sites, including Cupid.com, Flirt.com, BoomerDating.com and PlanetSappho.com. You can promote any of these sites based upon the needs of your audience, and with so many sites to choose from, it’s pretty easy for most affiliates to find at least one or two that are a good fit. Commission rates at Cupid plc can be impressive, too, with $15 paid just for free sign ups, and up to 90 percent commission paid on paid memberships.
On the other hand, we have affiliates, who are looking for ways to monetize their online presence. Affiliates (also known as publishers) are often bloggers and influencers who enjoy online reputation and a considerable following. This enables them to affect buying decisions of their followers. When they recommend a product, they encourage their followers to buy the same products. This activity is known as a conversion, and it is what enables affiliates to earn from this kind of strategy.
Now that you’ve learned how to start a blog and found a reliable web hosting, you probably want to start reaping the benefits of affiliate marketing. Follow your passion. Doing something just for the money never works, so why not promote something you actually believe in. Start by choosing products you actually use yourself. That way you can confident write about its benefits.
These are just the key features, but the platform offers many more. Check them out and use all the features on your way to becoming an affiliate marketing pro. However, some say the amount of knowledge might be overwhelming for new Wealthy Affiliate users, therefore take one affiliate marketing training course at a time and ensure you learn it and put those tricks into practice before you move on to the next chapter.
Your post is supremely detailed, well delineated and presented in a way that seems legitimate and genuine way to earn financial freedom.  I especially like the visual aids you provide with analysis and progress reports.  It sounds to me like a soluble manner in which to level up someone’s financial status and I will definitely look further into it and pass the link along.  Thank you for dialling in such a well informed post.  
I have been a member of Wealthy Affiliate for close to a year. The lessons are great and easy to follow. There is so much information here that it takes a while to take it all in. They teach you to build your own website, join affiliate groups, write good content, and share it on social media. They have an awesome, positive community. I can talk to members from all over the world. We are willing to share our knowledge to help each other. After three months we can write trainings of our own to add to the wealth of information that is already available to WA members. It starts out free to join, with 7 days of free lessons, free starter membership and two free websites. You must go premium after that; but there is a discount for the first month. There is a discount also for going yearly. The training and community make the cost worthwhile. I give WA an A+++++++!

Sponsored search (also called sponsored links, search ads, or paid search) allows advertisers to be included in the sponsored results of a search for selected keywords. Search ads are often sold via real-time auctions, where advertisers bid on keywords.[19]:118[53] In addition to setting a maximum price per keyword, bids may include time, language, geographical, and other constraints.[19]:118 Search engines originally sold listings in order of highest bids.[19]:119 Modern search engines rank sponsored listings based on a combination of bid price, expected click-through rate, keyword relevancy and site quality.[21]


In addition, the internet allows you to contact your customers more in comparison to how you would contact them traditionally. Online communication is more affordable than traditional communication methods such as sending mail and printing brochures. For example, you can send the same information in an email rather than a mail-out, saving you on printing, paper, and postage.
Wow, I had no idea that marketing budgets for companies is usually around 10%; that’s pretty large! If that’s the case, then it is really obvious to me that it is a really important part of advertising. However, if you had to choose just one area of marketing to invest your money in, it would probably be a good idea to work on your website. Since that will be visited by potential clients, you need to be sure that the site looks as polished as possible!
It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser.
Shopify has three different account types as well as standalone third-party products like themes and apps. Commissions are paid for sales of any of these products, including users who sign up for a 14-day free trial and then convert to a paid account. Shopify also has a wide range of blog posts, webinars, and video tutorials that can be linked to with the standard commission paid on any sales that are generated.
You also should not join Wealthy Affiliate if you don’t enjoy the community / social aspect of it. A huge part of Wealthy Affiliate is the ability to communicate with other members. It’s a “help and be helped” community. If you have no interest in setting up your profile, asking questions, supporting others, chatting in the live chat sessions, or doing any sort of participation, you will not get the full benefit of the service.
Google, Bing, Yahoo… they are aware of this, which is why they are reluctant to give new websites a chance. However, if after 3-6 months (depending on how competitive your niche is) you’re still regularly updating and adding new content to your website, you’ve shown the search engine Gods (aka – algorithms) that you’re serious about your website, and that’s when you start moving up the rankings. If your content is good, those pages that rank well enough to get noticed will get good engagement, visitors will spend time on them, and the way people interact with these pages will let the search engines know that you are providing quality content that people want.

Establishment of customer exclusivity: A list of customers and customer's details should be kept on a database for follow up and selected customers can be sent selected offers and promotions of deals related to the customer's previous buyer behaviour. This is effective in digital marketing as it allows organisations to build up loyalty over email.[22]
What it did teach me was the importance of audience size and what sort of conversion rates I could expect. Although there is a big case to be made about the quality of visitor you attract and the type of marketing you use to promote products, as far as I was concerned it was all about the numbers. If 500 people brought me $50 in sales, then 5,000 people should bring in $500 in sales.
Another great benefit to becoming a ClickFunnels affiliate is that they immediate start training you. As soon as you sign up to be an affiliate, they start sending you videos and materials to help get you started. Since there is no cost to sign up, there is no risk to watching and learning. Their Affiliate Boot Camp (which is nicknamed the “How To Retire in 100 Days Training”) which retails at $1,000, is provided to their affiliates for free. The videos explain how the affiliate program words, how the product works, and how to market it (or anything else). There are several videos dedicated to Facebook Ads, for example, and that information can be utilized in your affiliate marketing business regardless of the product you are promoting.
If you’re anything like me, you’ve struggled with finding the best affiliate marketing training. After a while you get tired of looking and just want to find a company that will educate you, support you, and helps you build a real business online. I know how exhausting searching can be. In fact, when people learn what I do, that is often their first question.
MaxBounty pride themselves on the diversity of campaigns offered to their affiliates. They have over 1,500 programs ranging from gaming, to finance, and dieting, with options to receive your commissions as CPA (cost per action like making a sale), CPL (cost per lead), mobile, or PPC (pay per call.) Allowing you to structure your promotions in a way that works best for you.
As an affiliate marketer, there are many dos and don’ts when it comes to marketing products. The Affiliate Marketing Diploma Course guides you through appropriate marketing of products, how to track the performance of your affiliate scheme, and why content should come first. You’ll discover ways to drive traffic to your site and improve your affiliate marketing performance, with special attention paid to conversion rates.
It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser.
Measuring and tracking results gives your business a better idea of how your marketing campaign is faring. It gives you an idea of how you can better grow your traffic, leads, sales, and conversions. Without the ability to measure and track your results, you cannot alter or modify your marketing campaign so that it can better deliver the results you desire.
I devoured the course in two days, taking notes in a Google Spreadsheet so that I could check off items to complete and implement the strategies recommended. Because the course has no videos, I found it easy to go through it really quickly, and it wasn’t overwhelming. At this point, I’d had affiliate links on my blog for over a year—but found out I was doing several things wrong! I created a checklist and started fixing those mistakes immediately. I remember feeling pretty bummed that the course didn’t have any crazy advanced techniques, but I did appreciate that it taught me new things that I could implement right away.

This is simplified, according to the IAB. Exchanges may try to unload unsold ("remnant") space at low prices through other exchanges. Some agencies maintain semi-permanent pre-cached bids with ad exchanges, and those may be examined before going out to additional demand side platforms for bids. The process for mobile advertising is different and may involve mobile carriers and handset software manufacturers.[46]
Two-tier programs exist in the minority of affiliate programs; most are simply one-tier. Referral programs beyond two-tier resemble multi-level marketing (MLM) or network marketing but are different: Multi-level marketing (MLM) or network marketing associations tend to have more complex commission requirements/qualifications than standard affiliate programs.[citation needed]
MY FAVORITE PRO: The exclusive Facebook group for students of Making Sense of Affiliate Marketing. Okay, you know like EVERY online course includes an “exclusive Facebook group” as a “bonus” for buying the course, right? And then, often, you get into this Facebook group and see that the admin has posted a couple of times, but no one engaged with the posts, and no one really participates in the group at all. It’s useless, just a vanity bonus.Well, I’m happy to say the Making Sense of Affiliate Marketing Facebook group is NOT like that! It is my FAVORITE Facebook group, and here’s why:
This is a fun one! Kind of like a game, the key to this bonus is to keep you on the affiliate’s mind for an extended period. No one-and-done bonus here; once a month’s bonus is unlocked, it can keep going – i.e. 5 sales in a 30-day period “unlocks” a higher commission bracket for the next 30 days, 5 sales in the next 30-day period unlocks another bracket for 30 days, etc.
Social media has been one of the fastest growing digital marketing channels for years now and continues to play a major role in brand development and customer acquisition and engagement. Social media now is a critical element to effective content marketing and search engine optimization strategies. These marketing strategies simply can’t exist well without one another.
JVZoo works exclusively with digital products, primarily e-commerce, online courses, and internet marketing offers. Because there are no limits placed on the number of links, buy buttons, or calls to action on a website, JVZoo can sometimes be somewhat low quality both in terms of offers as well as products. Nonetheless, it has proven itself to be a fierce competitor to companies like ClickBank.

Another disadvantage is that even an individual or small group of people can harm image of an established brand. For instance Dopplegnager is a term that is used to disapprove an image about a certain brand that is spread by anti-brand activists, bloggers, and opinion leaders. The word Doppelganger is a combination of two German words Doppel (double) and Ganger (walker), thus it means double walker or as in English it is said alter ego. Generally brand creates images for itself to emotionally appeal to their customers. However some would disagree with this image and make alterations to this image and present in funny or cynical way, hence distorting the brand image, hence creating a Doppelganger image, blog or content (Rindfleisch, 2016).
This type of behaviour is absolutely insane. Even the best online marketers lose money with Ads that don’t perform as well as they expected. The difference is, they go in already knowing this. And they have the money, the experience, and the resources to keep testing and adjusting those campaigns until they eventually become profitable. Someone new to online marketing should not be borrowing or remortgaging their house to fine-tune a sales campaign.

As of October 2018 almost 4.2 billion people were active internet users and 3.4 billion were social media users (Statista). China, India and the United States rank ahead all other countries in terms of internet users. This gives a marketer an unprecedented number of customers to reach with product and service offerings, available 24 hours a day, seven days a week. The interactive nature of the internet facilitates immediate communication between businesses and consumers, allowing businesses to respond quickly to the needs of consumers and changes in the marketplace.
Gerry knows what he’s doing when it comes to Facebook ads, even though I don’t do affiliate marketing with paid ads anymore I’ve taken what I learned from Gerry and have applied to running ads for my own lead generation business or to promote our own lead gen coaching program. From my experience, those do better with paid advertising because its your own product or service so you have much bigger profit margins to be able to afford the paid traffic, with affiliate its really tough because you’re still selling someone else’s product so your margins are slimmer.
After your site has been built out, creating a social media presence is the best second step for most businesses. All businesses should have a Facebook Page that’s fully fleshed out with plenty of information about your business. Depending on your audience, you can also start a Twitter, Instagram, and/or Pinterest account. Social media is a long-term commitment that requires frequently updating and monitoring, but it’s one of the best ways to build an online community around your business.
Hi John, This article is a great review with wonderful information about the bonus vault product. Only cons of this product is up sells. So I think this product is good at least this is no scam product and one can really earn through this product. The most important feature of this product is all of those bonuses are full PLR right and we don’t need to spend extra time to find out this product and it’s content which is already built in their library. I going to purchase this product soon.Thanks for sharing this information with us.
Email marketing: Email can be an effective way to maintain a connection between your business and its customers. You can purchase email addresses of customers and prospective customers, but the best results usually come from emails collected on your website. You can entice people to give you their emails through a quality free offer, such as a downloadable resource, called a lead magnet. Once you have their email, you can send a newsletter, special offers, and other information your target market would be interested in—as long as you follow laws and regulations around email marketing.

A strategy that is linked into the effectiveness of digital marketing is content marketing.[39] Content marketing can be briefly described as "delivering the content that your audience is seeking in the places that they are searching for it".[39] It is found that content marketing is highly present in digital marketing and becomes highly successful when content marketing is involved. This is due to content marketing making your brand more relevant to the target consumers, as well as more visible to the target consumer.


As you can see, WA is good choice for everyone who is seeking to earn money from home, however you must understand that you will have to invest your time and effort in order to make it work. This program will teach you how to BUILD a business – and any business, online or offline requires an investment of time, effort and usually money. The big difference between starting an online business instead of a traditional brick and mortar business is that you do not need a start-up capital to get started online. You do not even need any money to join Wealthy Affiliate, the basic free membership gives you all you need to get started: including 2 free hosted websites, training and all the support you need. What Exactly Do You Get Inside? Wealthy Affiliate only costs $49/month.
Merchants or advertisers are those who have a product to sell. They are interested in increasing their profit by working with affiliates and allowing them to promote the product on their behalf. Merchants do so by using an affiliate program where they provide everything needed for the promotion of the product(s) including the affiliate links. The course represents a guide for merchants to create an affiliate program and a strategy to encourage affiliates to join.
Yes it is definitely not a get rich quick scheme, it takes A LOT of work – which is what I try to get across in this review. You need to be comfortable with doing a lot of work for 6 months and not get paid a dime. That is not something that many people can follow through with. But it is, unfortunately, part of the process, and it can lead to very satisfying results later on.
Deliver value no matter what: Regardless of who you are and what you're trying to promote, always deliver value, first and foremost. Go out of your way to help others by carefully curating information that will assist them in their journey. The more you focus on delivering value, the quicker you'll reach that proverbial tipping point when it comes to exploding your fans or followers.
The ability to track affiliate referrals is integral to your success, so make sure there are no flaws in the process. From your point of view, make sure you have correctly set up all links, so check each individual link for the destination and that they have the right code attached. Next, check the vendor is recognizing your affiliate link and tracking it appropriately. Your affiliate product selection must include proper tracking to ensure you receive credit where credit is due. You may even be able to buy the product with your link to verify you are being credited. Finally, make sure you are included in any up-sells after the purchase. This can add a considerable amount to the revenue you bring in.
As far as quick riches goes, I can definitely agree with that as well. Some programs are funny, because their sales page or video will talk about making thousands of dollars (sometimes 6-figures) within 90 days. Even have testimonials of people who have achieved it. At the same time, they are saying “this is not a get rich quick scheme”. 6-figures in your first 3 months in my mind is get-rich-quick… but that’s just my opinion.
I’d recommend not giving away a bonus to the affiliate per sale, since they are already getting their affiliate commission. The Performance Bonuses and Tiered Affiliate Rates add-ons mentioned in this article will only award the bonus or new tier when a specific number of referral or earnings is reached. If you actually meant “bonus” in terms of the actual referral commission an affiliate usually receives then not to worry, AffiliateWP is designed to only give the commission to the affiliate when a sale is made.

Most marketers need to gain these skills quickly because they are expected to bring certain results in a limited timeframe. Therefore, they research the best ways to learn affiliate marketing hoping to find some up-to-date free affiliate marketing courses, training, guides, ebooks and tutorials that will help ground them in strong fundamentals and help learn them.

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