Whenever I talk to someone about WA – I always start by saying it’s not some money making scheme, easy system to riches or pyramid scam. So what is Wealthy Affiliate? Wealthy Affiliate University is first of all an online business community and a marketing training center. If you think that you will start making money by simply joining WA – I would suggest you walk away, it’s not going to happen. This is probably the biggest difference between WA and all the other online programs – Wealthy Affiliate does not sell hype and false promises, it doesn’t promise to make you rich overnight and it doesn’t promise you a shortcut to overnight millions of dollars. However, this program promises to teach, train, educate and support you. If you are willing to start and run a successful business – than keep reading.
If you want the full story, you can check out my about me page (it’s a pretty cool story if I may say so myself). The short version is that I got started with affiliate marketing back in 2009 and was able to go full-time in 2011. I now own more than a dozen websites in several different niche industries. You can see a listing of most of my sites at RogersConcepts.com.
The author has developed a 6 stage course that’ll help you go from start to finish with building an affiliate site, ranking it, growing it, making bank and eventually selling the site for upwards of 6 figures – All backed up with real sites making real money. And these commissions are a very small sample size in comparison to the one’s from the live case studies, and showcase a real insight into the types of earnings all of these sites make. Especially the PayPal screenshot.
Having said that, I can talk about some general ways that Wealthy Affiliate would be beneficial. The certification courses are focused on affiliate marketing. In this case, you would earn commissions on products related to your niche. There are literally millions of products you can earn commission on. Amazon alone has a selection of a few hundred million different products and a very easy affiliate program to join, as do other large retailers such as Walmart, Best Buy and Home Depot just to name a few.
Affiliate marketing is also called "performance marketing", in reference to how sales employees are typically being compensated. Such employees are typically paid a commission for each sale they close, and sometimes are paid performance incentives for exceeding objectives. Affiliates are not employed by the advertiser whose products or services they promote, but the compensation models applied to affiliate marketing are very similar to the ones used for people in the advertisers' internal sales department.
Websites consisting mostly of affiliate links have previously held a negative reputation for underdelivering quality content. In 2005 there were active changes made by Google, where certain websites were labeled as "thin affiliates". Such websites were either removed from Google's index or were relocated within the results page (i.e., moved from the top-most results to a lower position). To avoid this categorization, affiliate marketer webmasters must create quality content on their websites that distinguishes their work from the work of spammers or banner farms, which only contain links leading to merchant sites.
Cost per mille requires only that the publisher make the advertising available on his or her website and display it to the page visitors in order to receive a commission. Pay per click requires one additional step in the conversion process to generate revenue for the publisher: A visitor must not only be made aware of the advertisement but must also click on the advertisement to visit the advertiser's website.
Both merchants and affiliates need a plan on how to implement affiliate marketing in their online presence, how to develop a strategy to increase performance, as well as to explore benefits they can achieve with this kind of promotion. Each of these concepts is covered in this course. Management of an affiliate program is a chapter dedicated to merchants with tips on how to monitor the program and successfully communicate with the affiliates. Suggestions on popular affiliate programs to join is a chapter for affiliates where they can find interesting affiliate programs, alongside some of the most important features for each of them.
An aesthetically pleasing and informational website is an excellent anchor that can easily connect to other platforms like social networking pages and app downloads. It's also relatively simple to set up a blog within the website that uses well-written content with “keywords” an Internet user is likely to use when searching for a topic. For example, a company that wants to market its new sugar-free energy drink could create a blog that publishes one article per week that uses terms like “energy drink,” “sugar-free,” and “low-calorie” to attract users to the product website.
If you join the ClickFunnels community, you’ll see that people do the exactly opposite. Everything, starting at the top from the ClickFunnels CEO Russell Brunson, is about sharing and providing value to the community. For example Brunson goes live on camera every Friday for what he calls “Funnel Fridays.” People can subscribe at no cost to have access to his show every Friday, where he selects one subscriber and builds out the funnel they want, live on camera. For everyone watching, it is a chance to watch the program is action, at the hands of the person who brought it to life. And, for the one subscriber who gets picked, it is the chance to get what would cost every other customer thousands of dollars.
Customers are often researching online and then buying in stores and also browsing in stores and then searching for other options online. Online customer research into products is particularly popular for higher-priced items as well as consumable goods like groceries and makeup. Consumers are increasingly using the Internet to look up product information, compare prices, and search for deals and promotions.
Education occurs most often in "real life" by becoming involved and learning the details as time progresses. Although there are several books on the topic, some so-called "how-to" or "silver bullet" books instruct readers to manipulate holes in the Google algorithm, which can quickly become out of date, or suggest strategies no longer endorsed or permitted by advertisers.
A common tactic for affiliate marketers is to make an affiliate product selection first, and then research the niche. Instead, try to find a great niche first before you look into your affiliate product selection. A good niche will usually have various quality products you can promote, allowing for split testing and commission negotiations with the vendor. Sometimes an affiliate campaign will fail for no clear reason, but choosing a profitable niche first allows you to change course and turn it into a winner.
Regardless of how powerful your plugins are, you need to be able to present them in great-looking web pages. It is essential that apart from quality, you also provide the perception of quality. Having compelling graphics when a new visitors arrives at your website and help boost conversions and help make you more sales. That’s where Instant Website Graphics comes into play.
When targeting your audience, diversification plays an important role in your marketing and advertising campaigns. Diversification means that you can use a variety of tactics and strategies in order to reach your prospects. With online marketing, diversification becomes a lot easier. In addition to that, it is possible for you to run varying marketing techniques simultaneously to better implement your marketing campaign.
Video advertising - This type of advertising in terms of digital/online means are advertisements that play on online videos e.g. YouTube videos. This type of marketing has seen an increase in popularity over time. Online Video Advertising usually consists of three types: Pre-Roll advertisements which play before the video is watched, Mid-Roll advertisements which play during the video, or Post-Roll advertisements which play after the video is watched. Post-roll advertisements were shown to have better brand recognition in relation to the other types, where-as "ad-context congruity/incongruity plays an important role in reinforcing ad memorability". Due to selective attention from viewers, there is the likelihood that the message may not be received. The main advantage of video advertising is that it disrupts the viewing experience of the video and therefore there is a difficulty in attempting to avoid them. How a consumer interacts with online video advertising can come down to three stages: Pre attention, attention, and behavioural decision. These online advertisements give the brand/business options and choices. These consist of length, position, adjacent video content which all directly affect the effectiveness of the produced advertisement time, therefore manipulating these variables will yield different results. Length of the advertisement has shown to affect memorability where-as longer duration resulted in increased brand recognition. This type of advertising, due to its nature of interruption of the viewer, it is likely that the consumer may feel as if their experience is being interrupted or invaded, creating negative perception of the brand. These advertisements are also available to be shared by the viewers, adding to the attractiveness of this platform. Sharing these videos can be equated to the online version of word by mouth marketing, extending number of people reached. Sharing videos creates six different outcomes: these being "pleasure, affection, inclusion, escape, relaxation, and control". As well, videos that have entertainment value are more likely to be shared, yet pleasure is the strongest motivator to pass videos on. Creating a ‘viral’ trend from mass amount of a brands advertisement can maximize the outcome of an online video advert whether it be positive or a negative outcome.