Copywriting is primarily used for promotional activities. The purpose of copywriting is to persuade the reader, listener or viewer to buy a product or to convince a customer to a certain viewpoint. With this guide, you will learn: The basics of copywriting, headline essentials, USP vs ESP, swipe files, calls to action, how to handle objections, mistakes to avoid and much more!

Lauren McManus is a well-known Pinterest expert from Create and Go as well as other successful websites and courses. I asked her to share her best Pinterest tips as a bonus for my course because I am a huge believer in Pinterest and how it can help you to improve your affiliate income. This strategy has allowed her to receive hundreds of thousands of visitors from Pinterest, significantly improving her income.


Understanding Mobiles: Understanding mobile devices is a significant aspect of digital marketing because smartphones and tablets are now responsible for 64% of the time US consumers are online (Whiteside, 2016).[42] Apps provide a big opportunity as well as challenge for the marketers because firstly the app needs to be downloaded and secondly the person needs to actually use it. This may be difficult as ‘half the time spent on smartphone apps occurs on the individuals single most used app, and almost 85% of their time on the top four rated apps’ (Whiteside, 2016).[42] Mobile advertising can assist in achieving a variety of commercial objectives and it is effective due to taking over the entire screen, and voice or status is likely to be considered highly; although the message must not be seen or thought of as intrusive (Whiteside, 2016).[42] Disadvantages of digital media used on mobile devices also include limited creative capabilities, and reach. Although there are many positive aspects including the users entitlement to select product information, digital media creating a flexible message platform and there is potential for direct selling (Belch & Belch, 2012).[44]

We combine our sophisticated Search Engine Optimization skills with our ORM tools such as social media, social bookmarking, PR, video optimization, and content marketing to decrease the visibility of potentially damaging content. We also work with our clients to create rebuttal pages, micro-sites, positive reviews, social media profiles, and blogs in order to increase the volume of positive content that can be optimized for great search results.
Wealthy Affiliate receives my highest rating. Just like you, I thought that it was like any other internet marketing junk or even a BIG FAT SCAM. When I tested it, I Never left and have happy customers who are impressed with the value offered within the community. It has step-by-step training taking you through in the process of making money online( ...and gives you all the tools and support.)This is the best place for you if you are tired of SCAMS and want to make a living online or take your existing business to extra heights.

Mobile advertising is ad copy delivered through wireless mobile devices such as smartphones, feature phones, or tablet computers. Mobile advertising may take the form of static or rich media display ads, SMS (Short Message Service) or MMS (Multimedia Messaging Service) ads, mobile search ads, advertising within mobile websites, or ads within mobile applications or games (such as interstitial ads, "advergaming," or application sponsorship).[24]:23 Industry groups such as the Mobile Marketing Association have attempted to standardize mobile ad unit specifications, similar to the IAB's efforts for general online advertising.[49]
Blogs about consumables have the advantage of obvious choice for affiliate products to sell. If you just reviewed a certain pair of shoes, then you can stick an affiliate link to sell the shoes. Blogs that are not specifically about products don’t always have as congruent a choice when it comes to affiliate products to promote, but I would argue there is always something to sell if you think laterally.
Access more than a hundred courses on various aspects of affiliate marketing and related domains on Skillshare, by simply subscribing to the platform for nearly zero cost. The best part is that you are not charged until a few months, so you can test things out and cancel subscription at any point if you want. The courses here include techniques on how to drive traffic to your website for free, how to use Instagram for promoting offers, how to set up an Affiliate Business and a lot more.

The tools for affiliate marketers can improve the potential of their efforts, which is why it is worth considering some of them. You will find that the list of recommended tools is divided into sections which include essentials, research, content, links and tracking, email marketing, social media, paid campaigns, and WordPress tools for affiliates.
Okay, there’s this secret course out there on the internet that no one really talks about, but it’s WAY cheaper and I think the tactics are more in-depth and advanced: Pajama Affiliates blogging course. I bought the Pajama Affiliates Home Blogging Bundle in February and it blew me away. BUT, the caveat: Yes, the content is more advanced and more helpful, I think, BUT it’s horribly disorganized! In fact, some days I can’t even figure out how to log into my course account. The design looks like something from the 1990s, and it’s not even on a sophisticated platform; it’s just a series of password-protected blog posts. On top of that, the demographic is different. It’s not the shiny, millennial bloggers with cute Instagram accounts. It’s filled mostly with older moms and grandmothers, but they are genuine and very kind. So it’s up to you. The big draw is Pajama Affiliates is SO much cheaper, just $37 when I bought it. Again, don’t be fooled by appearances. The tactics in this course are way more advanced, and they’re what I used to get my product review blog posts in the #1 spots in Google search. It’s worth a try (especially at such an affordable price!)

You can afford it. If you’re hesitant to purchase the course because money is tight right now (I KNOW how that feels), I strongly discourage you from making the purchase. Michelle offers a payment plan, but personally I am against those because in my mind, if you can’t afford the full price, you can’t afford the course. Please just use the free resources Michelle generously offers on her blog or check out my blogging tips. When your budget is ready for it, THEN you can purchase the course.


Please if there is a way you can help us here in Nigeria, I would will really appreciate it. I am from Nigeria, and I have been looking for a legitimate online business that I can start this year, fortunately I came across his program “Wealthy Affiliate”. But now I discovered that Nigeria is not included in the program, I will love to join the premium package if there is way.

This piece of technology enables a whole specter of activities such as managing affiliates, tracking sale-related data, monitoring and paying commissions, etc. When combined, these functionalities are an incredibly useful tool for merchants, which is why most merchants think about using affiliate software for affiliate program management. The difference between self-hosted and hosted software is explained as well as how they work. In the final section, you will find the list of five popular affiliate software along with the features and benefits they come with.
If I didn’t enjoy the topics of blogging and Internet business (especially combined together) and I was more interested in affiliate marketing just for the sake of money, I’d enter other affiliate markets like dating or ring tones (although these are quite saturated too) or go hunting for under serviced niche markets, where Internet marketing techniques will work even better because people are not used to them. A search of the various products you find at affiliate networks like Commission Junction and AzoogleAds provide plenty of inspiration for industries to enter as an affiliate marketer, beyond selling make money online products.
Leadpages also offers an option for affiliates to send referrals to attend a Leadpages webinar with standard commissions paid for any sale generated from the webinar. However, Leadpages requires you to get at least 150 people to sign up (but not necessarily attend) each webinar. Leadpages also offers affiliates the ability to view blog posts and videos on Leadpages’s site, again with the standard commission paid for any sales.
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Several online influencers are jumping into the ClickFunnels program. They are doing it  simply because they can. It is fun to watch them racing each other to see who can achieve the car with their already established audience. (Kevin David is a recent influencer who comes to mind who did it a few weeks). For the rest of us non-famous mortals, the process to earn the car generally takes 3-6 months with diligent attention and time.

So actually, the reason I personally signed up for Wealthy Affiliate is likely much different than the reason YOU want to sign up. Chances are, you want to learn about how to make money online legitimately, learn how to build a website, how to blog, and more importantly, how to earn money from that blog. I wasn’t looking for that. I already knew how to do all that stuff. Instead, I signed up as a way to vet the training, tools, and resources provided by Wealthy Affiliate because I wanted to see if it was something I could promote on this very website you’re reading.


*Affiliate Disclaimer: While we receive affiliate compensation for reviews/promotions on this page, we always offer an honest opinion, relevant experiences and genuine views related to the product or service itself. Our goal is to help you make the best purchasing decisions, however, the views and opinions expressed are ours only. As always you should do your own due diligence to verify any claims, results and statistics before making any kind of purchase. Clicking links or purchasing products recommended on this page may generate income for this website from affiliate commissions and you should assume we are compensated for any purchases you make.

Pat provided both the foundation to understand what works with affiliate marketing, but he went further with recipes to create your marketing efforts with different types of products. Each one of these recipe books provided multiple ways to approach my marketing efforts. That was a lesson in itself—don't just do one thing when trying to market a product you recommend to your audience.
What do you do when you need help with something? I normally go to google search to look for the answer. Kyle and Carson the owners at Wealthy Affiliate understand the concept of support and help and in order to create a good online business you will need support and the community here will give you just that as toy can ask for help via a blog on the forum’s or on instant chat hence the 24/7 community support within the platform. There are various types of support:
Hey tony. First, its amazing that we share a name. This is one(actually the best) review that true to word, anyone who wishes to make money online should read and waste no time thinking further. Am a very talented writer making some few pennies from academic writing and i just feel my time is more worth. I thank you for your review and am just going to try WA like ASAP! Am very positive about life and am going to work effortlessly towards my way to success online. Thank you for the very informative
By joining Authority Machine you will get our complete system for building and scaling out profitable authority sites, but even more we are going to keep you motivated with a very rigorous structure, systems, coaches, and other methods to keep you focused on what is important…growing out a real business that can help you achieve a better financial future.
Most of the online products have their own in-house affiliate programs.  All you need to do is find the hottest selling products in your niche and take the opportunity to market these products. For example, if you run a blog about dogs, you can try to find an affiliate program related to dog food or dog care. Find the companies that are selling such products online, and on their website you will find the links to the affiliate programs. Alternatively, you can simply Google “site:domain.com affiliate” or “(product name) + affiliate program”. These are manual searches, of course, but this works in most cases, especially when you are in a niche where it is difficult to find an affiliate product. (An example of this might be something like tattoo designs.)
I do not think you even need to join Udemy to go through courses related to affiliate marketing. You could join some IM forums and you will find the same amount of information. Everyone has a different style of teaching but the outcome is the same. All the courses on Udemy are mostly hyped up and provide no value at all. Most of the stuff is re-hashed of methods available online.
Non-profit corporations and political entities use Internet marketing to raise awareness about the issues they address and engage individuals in their campaigns. They strongly favor social networking platforms because they are more personal than websites and they are easy to share, increasing the “viral” word-of-mouth effect that is so prevalent in online media.
In 1994, Tobin launched a beta version of PC Flowers & Gifts on the Internet in cooperation with IBM, who owned half of Prodigy.[10] By 1995 PC Flowers & Gifts had launched a commercial version of the website and had 2,600 affiliate marketing partners on the World Wide Web. Tobin applied for a patent on tracking and affiliate marketing on January 22, 1996, and was issued U.S. Patent number 6,141,666 on Oct 31, 2000. Tobin also received Japanese Patent number 4021941 on Oct 5, 2007, and U.S. Patent number 7,505,913 on Mar 17, 2009, for affiliate marketing and tracking.[11] In July 1998 PC Flowers and Gifts merged with Fingerhut and Federated Department Stores.[12]
This domain can work for people in two ways. One is to get sudden bursts of income by selling a certain product. The second part is selling a service that gives you recurring fees. This course on Affiliate Marketing Strategy for Stable and Recurring Income can be very helpful if your objective is the latter. At 5.5 hours and 56 lectures, this is very extensive and useful for those looking at mastering this subject. This training program is developed by iMarket XL and Max Stryker.
Recent corporate changes and folding 2Checkout into a larger company that is involved in payment processing and e-commerce means that the affiliate program can sometimes feel somewhat neglected. But the ability to generate custom coupon codes and the comprehensive knowledge base make 2Checkout a good option for experienced affiliates with an established user base. But if you’re just entering the affiliate field for the first time, 2Checkout might not be where you want to start.
Using an omni-channel strategy is becoming increasingly important for enterprises who must adapt to the changing expectations of consumers who want ever-more sophisticated offerings throughout the purchasing journey. Retailers are increasingly focusing on their online presence, including online shops that operate alongside existing store-based outlets. The "endless aisle" within the retail space can lead consumers to purchase products online that fit their needs while retailers do not have to carry the inventory within the physical location of the store. Solely Internet-based retailers are also entering the market; some are establishing corresponding store-based outlets to provide personal services, professional help, and tangible experiences with their products.[24]
Some products are popular for a while and then fizzle out. We see this with many of the product launches in the internet marketing world and the stocks and finance niche. The product has a huge buzz around it, sells really well, then rides this wave for a while before finally dropping off the radar. In the right circumstances this can be fine for your affiliate product selection, but if you can track down the evergreen products that sell well for years, regardless of the time of year or the current trends, you can often make money from the work you put in a long time ago.
As an affiliate marketer, there are many dos and don’ts when it comes to marketing products. The Affiliate Marketing Diploma Course guides you through appropriate marketing of products, how to track the performance of your affiliate scheme, and why content should come first. You’ll discover ways to drive traffic to your site and improve your affiliate marketing performance, with special attention paid to conversion rates.
This is Simon, thank you for your post, it is very helpful for me. However, we are a lighting company, and we are plan to try the Affiliate Website to increase our sale. But it seem that there are many different Affiliate website to be chose and some of them also need pay some fee to begin, so as we just begin to do this, which website is your recommend ?
It gave me a solid, actionable tip that helped me boost my affiliate income in the FASTEST way possible. It’s crazy what you can’t see that seems so obvious after you read it. What I loved about the course was it came with workbooks that let you plan out how to implement the exact strategies Michelle talks about in the course. There was one strategy that was genius, didn’t require new content creation, and helped me maximize my affiliate earnings instantly.
I found the course extremely helpful especially as i am a beginner. Lisa is excellent at explaining which is important when you are starting out. She has made me understand the importance of finding the right niche and that to me is where most of us go wrong. I am extremely grateful for a course like this and would like to take this opportunity to thank you Lisa for creating a course that helps others! – Michelle

Our leadership philosophy is to both lead and be led. We derive guidance and strength from every team-member in the company no matter what rank or experience level. We invest a great deal of time and resources in recruiting and developing the best talent in the industry. Every team member at IMI is encouraged to be an emerging leader and take on responsibility outside of their normal role. That is what makes IMI great and why we continue to flourish.


I’m a student and a complete newbie to this online business. Don’t have the slightest idea how to put together a website or blog or write content, let a alone drive traffic to them to earn money, sounds like a mountain to climb. Nonetheless I am an internet addict(could spend close to 10hrs online daily). Really desire to be a super affiliate marketer and make money online, can WA hold me by the hand and take me through to my destination with my zero experience?
I just found out about you today through the problogger contest with MyBlogLog. I read a lot of your posts and advice, and I must say, you’ve got some awesome information! I love it when people happily offer up free info like you do constantly, and then you get blessed by your own kindness. Thank you for the help Yaro, and you’ve made a long term subscriber out of me. By the way, I wrote an article with a backlink to you regarding writing good content.Check it out!

Given the launch of flagship and mid-range phones, the market for phone accessories still remain hot. However, instead of wasting your time and money on cheap imitations, this holiday season is the perfect opportunity to partner with top accessory manufacturers. The range of accessories include LED-backed phone cases, no-brand wireless earbuds and bluetooth based products.
Despite all the variability there is a simple rule that applies to affiliate marketing in almost all cases – the more people you can reach, the more money you make. The quality of visitor plays a huge part, and as I have learned, what you offer to people, how much it costs, how you pitch it and how you initially attract the visitor, has as much impact as the raw numbers, but you at least need *some* numbers to make it work.
There is nothing that I mentioned here that is not true. Mind you, I just noticed that you have been a Wealthy Affiliate member for a short period of time. WA is not a get rich quick scheme, you’ll need to invest, be hardworking and work towards your goals. All that takes time. Don’t tell me that sharing my story how I struggled for 11 months is promising people easy money. No!
For some business owners, they’ll think of a website. Others may think of social media, or blogging. In reality, all of these avenues of advertising fall in the category internet marketing and each is like a puzzle piece in a much bigger marketing picture. Unfortunately, for new business owners trying to establish their web presence, there’s a lot of puzzle pieces to manage.
Simon, I couldn’t agree more. Live chat has been helpful, and even Kyle has kept in touch with me regarding some questions. I’ve tried some other programs (and have reviewed them on my site here as well), and I think the biggest thing that they are missing is the live chat, as well as the dynamic community. I think the biggest challenge people will have, and I mentioned it several times in my review… is that it requires a lot of work. There are so many “false guru’s” on the web promising quick riches with little to no effort, that they’ve given the entire online business community a bad reputation.
Google Analytics & E-Commerce Analytics certified, Amit Kothiyal has 9+ years of experience in digital marketing. Currently he is working in a stellar digital marketing company TIS India Business Consultants Pvt ltd. since March 2005. He has helped numerous brands establish their online niche with his out of the box internet marketing strategies and lead generation capabilities. He is proactive on Google Plus and twitter to share his experiences with similar kind of professionals across the globe.
You get 40% of what your referrals pay. In addition to that, if any of your referred customers join the affiliate program (and most of them do), you get 5% of what their affiliates refer. What I like about this is that you can focus on recruiting influencers and people with big groups. If you land a successful influencers, she makes bank, and you get a piece of it.
Search engines are a powerful channel for connecting with new audiences. Companies like Google and Bing look to connect their customers with the best user experience possible. Step one of a strong SEO strategy is to make sure that your website content and products are the best that they can be. Step 2 is to communicate that user experience information to search engines so that you rank in the right place. SEO is competitive and has a reputation of being a black art. Here’s how to get started the right way.

With a small amount of experience, finding a vendor that is not overly interested in their affiliates is quite easy. There will usually be signs on the sales page, such as alternative payment methods that do not give you credit for the referral, paid advertising blocks, and prominent links to other products which are not in their affiliate network. Quality vendors will also provide good tools to help their affiliates, including banners, product images, and even some helpful demographics.
This is what I meant when I said at the beginning, they teach you the skills you need to build your business "independently" of Wealthy Affiliate. In much the same way a university teaches you the skills to pursue a profession on your own, Wealthy Affiliate teaches you to create your own business in any niche, outside of (and independently) of Wealthy Affiliate.

People are searching the web right now for a company like yours. Will they find YOU or one of your competitors? Over 100 companies rely on Blue Corona to help them generate more website traffic, leads, and sales. Visit the links above to learn more about the individual services we provide or contact our internet marketing company today and let us show you what we can do for YOU! Your website should be your number one sales and marketing tool. How does your website measure up?
Writing blog posts is especially effective for providing different opportunities to land on page one of search engines -- for instance, maybe your eyeglass store’s website is on page three of Google for “eyeglasses,” but your “Best Sunglasses of 2018” blog post is on page one, pulling in an impressive amount of traffic (over time, that blog post could also boost your overall website to page one).
I’ve been following Michelle for over a year because she posts insane income reports and is always generously giving her tips for free. When I found out about her affiliate marketing course, I jumped on it! In fact, I bought TWO logins for her course, one for my dad and one for me. My dad is an entrepreneur too and when I learned he wanted to learn about affiliate marketing, I bought him the course for his birthday. :)
When I started our Internet marketing company 20 years ago, it was just me and a dream to grow. Today, we have 48 employees, all in-house, in Clifton Park, New York. The average employee has been with us for 6.21 years, and 10 of us have been here for more than 10 years. We have 298 years of combined work experience here. Compared to our Ninja army, I can’t believe that there’s a more experienced or tighter team of SEOs in the world. If you’re shopping around for a SEO company, know that IMN wins on experience and knowledge by far.
If you like the sound of affiliate marketing as a business model, the course also provides information on setting up your own affiliate marketing business – becoming the middle-man. From the course, you’ll learn how to manage the day-to-day operations of the business, be exposed to some useful business management tools and resources, and gain an understanding of how affiliate marketing businesses are taxed in the UK.
The implementation of affiliate marketing on the internet relies heavily on various techniques built into the design of many web-pages and websites, and the use of calls to external domains to track user actions (click tracking, Ad Sense) and to serve up content (advertising) to the user. Most of this activity adds time[citation needed] and is generally a nuisance to the casual web-surfer and is seen as visual clutter.[citation needed] Various countermeasures have evolved over time to prevent or eliminate the appearance of advertising when a web-page is rendered. Third party programs (Ad-Aware, Adblock Plus, Spybot, pop-up blockers, etc.) and particularly, the use of a comprehensive HOSTS file can effectively eliminate the visual clutter and the extra time and bandwidth needed to render many web pages. The use of specific entries in the HOSTS file to block these well-known and persistent marketing and click-tracking domains can also aid in reducing a system's exposure to malware by preventing the content of infected advertising or tracking servers to reach a user's web-browser.[citation needed]
Establishment of customer exclusivity: A list of customers and customer's details should be kept on a database for follow up and selected customers can be sent selected offers and promotions of deals related to the customer's previous buyer behaviour. This is effective in digital marketing as it allows organisations to build up loyalty over email.[22]
Before online marketing channels emerged, the cost to market products or services was often prohibitively expensive, and traditionally difficult to measure. Think of national television ad campaigns, which are measured through consumer focus groups to determine levels of brand awareness. These methods are also not well-suited to controlled experimentation. Today, anyone with an online business (as well as most offline businesses) can participate in online marketing by creating a website and building customer acquisition campaigns at little to no cost. Those marketing products and services also have the ability to experiment with optimization to fine-tune their campaigns’ efficiency and ROI.

As an added advantage, reviews tend to rank well for product searches, so provided you build a popular blog the reviews you write should bring in highly targeted visitors from the search engines. Search visitors hunting for product information are generally buyers, they may not stick around your blog for long, but they will click affiliate links and buy things if shopping is the motivation that originally brought them to your blog.
Websites and services based on Web 2.0 concepts—blogging and interactive online communities, for example—have impacted the affiliate marketing world as well. These platforms allow improved communication between merchants and affiliates. Web 2.0 platforms have also opened affiliate marketing channels to personal bloggers, writers, and independent website owners. Contextual ads allow publishers with lower levels of web traffic to place affiliate ads on websites.[citation needed]
Given that I am still in reading and preparation phase, I am mainly interested to overlap my niche with real life interests so I could have motivation to produce content on regular basis. Two that I am highly interested are PC parts and Fitness. I am aware they are too general subjects with lot of sites doing the same, but my idea is to produce constant review on PC parts, Laptops, Mobile devices, Accessories all in different categories, create lists like top5 or 10 under XX budget etc. Similar approach I would use if I I decide to go with Fitness path and divide content training advice, review of fat loss methods, supplementation, nutrition etc. I am aware that this will be a long journey and that it can pass few months before sales start to kick in and that’s the risk I am ready to take. My questions are:
Native on-platform analytics, including Facebook’s Insights, Twitter’s Analytics, and Instagram’s Insights. These platforms can help you evaluate your on-platform metrics such as likes, shares, retweets, comments, and direct messages. With this information, you can evaluate the effectiveness of your community-building efforts and your audience’s interest in your content.
As with offline advertising, industry participants have undertaken numerous efforts to self-regulate and develop industry standards or codes of conduct. Several United States advertising industry organizations jointly published Self-Regulatory Principles for Online Behavioral Advertising based on standards proposed by the FTC in 2009.[109] European ad associations published a similar document in 2011.[110] Primary tenets of both documents include consumer control of data transfer to third parties, data security, and consent for collection of certain health and financial data.[109]:2–4 Neither framework, however, penalizes violators of the codes of conduct.[111]
Hi, I think this is the most comprehensive review of Wealthy Affiliate which I have seen, and I have seen many because I am a WA member. There is nothing I could add to this review except to conform what you are writing here. I started here and built 2 sites. The lessons and support from the community are as you describe, I could not manage anything without the support. Only one remark about ambassadors, they get nothing. I am one of them so I should know, right?
Internet marketing is not a singular approach to raising interest and awareness in a product. Because of the vast number of platforms the Internet creates, the field encompasses several disciplines. It involves everything from email, to Search Engine Optimization (SEO), to website design, and much more to reach an ever-evolving, ever-growing audience. (See also Web Marketing)
Display advertising - As the term infers, Online Display Advertisement deals with showcasing promotional messages or ideas to the consumer on the internet. This includes a wide range of advertisements like advertising blogs, networks, interstitial ads, contextual data, ads on the search engines, classified or dynamic advertisement etc. The method can target specific audience tuning in from different types of locals to view a particular advertisement, the variations can be found as the most productive element of this method.
Display advertising conveys its advertising message visually using text, logos, animations, videos, photographs, or other graphics. Display advertisers frequently target users with particular traits to increase the ads' effect. Online advertisers (typically through their ad servers) often use cookies, which are unique identifiers of specific computers, to decide which ads to serve to a particular consumer. Cookies can track whether a user left a page without buying anything, so the advertiser can later retarget the user with ads from the site the user visited.[25]
A content specialist needs to be a Jack or Jill of all trades, utilizing excellent written and verbal communication skills, above-average computer literacy, and a natural interest in trends. This job is ultimately about translating the key aspects of the product into content the target demographic finds appealing. This is part art, part critical thinking, and 100% attention to detail.

It instills a FOMO within your audience. Fear of Missing Out (FOMO) is an important part of marketing. It is important that we give our buyers a reason to buy now. Don't guilt yourself over this. If you're selling something worth buying, there is nothing wrong with giving users an extra nudge to stop dragging their feet. Your true fans will appreciate this. 


With brands using the Internet space to reach their target customers; digital marketing has become a beneficial career option as well. At present, companies are more into hiring individuals familiar in implementing digital marketing strategies and this has led the stream to become a preferred choice amongst individuals inspiring institutes to come up and offer professional courses in Digital Marketing.
I am not actually a complete newbie but haven’t made money online yet. I have in my arsenal so far, all it takes to do this business, a self hosted WP site, an auto responder, few great tools and products, premium plugins and themes, a twitter handle , a FB page, a g+ account and a u-tube channel, all branded in my with my logo. Just crossing my t’s and dotting my i’s before launching.
Video advertising - This type of advertising in terms of digital/online means are advertisements that play on online videos e.g. YouTube videos. This type of marketing has seen an increase in popularity over time.[51] Online Video Advertising usually consists of three types: Pre-Roll advertisements which play before the video is watched, Mid-Roll advertisements which play during the video, or Post-Roll advertisements which play after the video is watched.[52] Post-roll advertisements were shown to have better brand recognition in relation to the other types, where-as "ad-context congruity/incongruity plays an important role in reinforcing ad memorability".[51] Due to selective attention from viewers, there is the likelihood that the message may not be received.[53] The main advantage of video advertising is that it disrupts the viewing experience of the video and therefore there is a difficulty in attempting to avoid them. How a consumer interacts with online video advertising can come down to three stages: Pre attention, attention, and behavioural decision.[54] These online advertisements give the brand/business options and choices. These consist of length, position, adjacent video content which all directly affect the effectiveness of the produced advertisement time,[51] therefore manipulating these variables will yield different results. Length of the advertisement has shown to affect memorability where-as longer duration resulted in increased brand recognition.[51] This type of advertising, due to its nature of interruption of the viewer, it is likely that the consumer may feel as if their experience is being interrupted or invaded, creating negative perception of the brand.[51] These advertisements are also available to be shared by the viewers, adding to the attractiveness of this platform. Sharing these videos can be equated to the online version of word by mouth marketing, extending number of people reached.[55] Sharing videos creates six different outcomes: these being "pleasure, affection, inclusion, escape, relaxation, and control".[51] As well, videos that have entertainment value are more likely to be shared, yet pleasure is the strongest motivator to pass videos on. Creating a ‘viral’ trend from mass amount of a brands advertisement can maximize the outcome of an online video advert whether it be positive or a negative outcome.
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