Quality content is more likely to get shared. By staying away from creating "thin" content and focusing more on content that cites sources, is lengthy and it reaches unique insights, you'll be able to gain Google's trust over time. Remember, this happens as a component of time. Google knows you can't just go out there and create massive amounts of content in a few days. If you try to spin content or duplicate it in any fashion, you'll suffer a Google penalty and your visibility will be stifled.
The concept of affiliate marketing on the Internet was conceived of, put into practice and patented by William J. Tobin, the founder of PC Flowers & Gifts. Launched on the Prodigy Network in 1989, PC Flowers & Gifts remained on the service until 1996. By 1993, PC Flowers & Gifts generated sales in excess of $6 million per year on the Prodigy service. In 1998, PC Flowers and Gifts developed the business model of paying a commission on sales to the Prodigy Network.[8][9]
eBay Partner Network – eBay has been around the internet for some time. In fact, it is one of the first known online stores that people became familiar with. With over 162 million active shoppers and 5 million sellers, you can you can definitely find relevant products to promote to your audience. It is also open to 13 countries across the globe so there is a big chance that you, as an affiliate, can tap into global customers.
With brands using the Internet space to reach their target customers; digital marketing has become a beneficial career option as well. At present, companies are more into hiring individuals familiar in implementing digital marketing strategies and this has led the stream to become a preferred choice amongst individuals inspiring institutes to come up and offer professional courses in Digital Marketing.
Just think about any relationship for a moment. How long you've known a person is incredibly important. It's not the be-all-end-all, but it is fundamental to trust. If you've known someone for years and years and other people that you know who you already trust can vouch for that person, then you're far more likely to trust them, right? But if you've just met someone, and haven't really vetted them so to speak, how can you possibly trust them?
There are numerous ways that advertisers can be overcharged for their advertising. For example, click fraud occurs when a publisher or third parties click (manually or through automated means) on a CPC ad with no legitimate buying intent.[80] For example, click fraud can occur when a competitor clicks on ads to deplete its rival's advertising budget, or when publishers attempt to manufacture revenue.[80]
Products are now put in a category. The commission will be based on the category each product has been placed in whether or not the category is correct. For instance, I had a sale for a child riding toy tractor. Instead of it being in toys category which would have only earned me 3%, it was actually placed in lawn and garden category which I then actually earned 8% instead.
Google Analytics & E-Commerce Analytics certified, Amit Kothiyal has 9+ years of experience in digital marketing. Currently he is working in a stellar digital marketing company TIS India Business Consultants Pvt ltd. since March 2005. He has helped numerous brands establish their online niche with his out of the box internet marketing strategies and lead generation capabilities. He is proactive on Google Plus and twitter to share his experiences with similar kind of professionals across the globe.

With brands using the Internet space to reach their target customers; digital marketing has become a beneficial career option as well. At present, companies are more into hiring individuals familiar in implementing digital marketing strategies and this has led the stream to become a preferred choice amongst individuals inspiring institutes to come up and offer professional courses in Digital Marketing.
Many people come to my blog searching for “free affiliate tracking software”. There are a number of free (and inexpensive) scripts that merchants can install on their server to start an affiliate program. Here’s just a brief list: Affiliate Program Script Cosmic AffiliateClick SimpleAffiliate TigerTom’s Affiliate Program Software TWSC Affiliate Lite Additionally, some shopping carts Read More …
CPA (Cost Per Action or Cost Per Acquisition) or PPP (Pay Per Performance) advertising means the advertiser pays for the number of users who perform a desired activity, such as completing a purchase or filling out a registration form. Performance-based compensation can also incorporate revenue sharing, where publishers earn a percentage of the advertiser's profits made as a result of the ad. Performance-based compensation shifts the risk of failed advertising onto publishers.[62]:4, 16

You also should not join Wealthy Affiliate if you don’t enjoy the community / social aspect of it. A huge part of Wealthy Affiliate is the ability to communicate with other members. It’s a “help and be helped” community. If you have no interest in setting up your profile, asking questions, supporting others, chatting in the live chat sessions, or doing any sort of participation, you will not get the full benefit of the service.

Hi Tony! Great Review! I love the reverse Psychology you use in relaying your message. Your flair for writing and keeping my attention should be commended–great job! I am fascinated with WA and it has changed my life! Not only do I see myself as an entrepreneur now, but I am living as one! Great insight into an awesome platform! Continued success to you!

We begin by gaining a sound understanding of your industry, business goals, and target audience. We follow a very formal marketing process for each social media strategy which includes in-depth discovery, market research, project planning, exceptional project management, training, consulting, and reporting. We also incorporate social media ads such as Facebook advertising into many marketing campaigns. As a top digital marketing agency we make social media recommendations that will be best for your business and offer the most engaging experience for your audience.
The moment you step into the world of affiliate marketing, the key skill needed to make you succeed is expertise in digital marketing. While it may take some time for you to figure out whether email marketing works for you, or is it SEO, it is a good idea to begin by knowing all fields of digital marketing and then deep diving into one particular subject. You will learn about topics including Facebook Marketing, Twitter Advertising, Quora Marketing, Google Adwords, Google Analytics and even EMail Marketing, SEO Fundamentals as well as WordPress.

Given that I am still in reading and preparation phase, I am mainly interested to overlap my niche with real life interests so I could have motivation to produce content on regular basis. Two that I am highly interested are PC parts and Fitness. I am aware they are too general subjects with lot of sites doing the same, but my idea is to produce constant review on PC parts, Laptops, Mobile devices, Accessories all in different categories, create lists like top5 or 10 under XX budget etc. Similar approach I would use if I I decide to go with Fitness path and divide content training advice, review of fat loss methods, supplementation, nutrition etc. I am aware that this will be a long journey and that it can pass few months before sales start to kick in and that’s the risk I am ready to take. My questions are:
For importers, this is a huge advantage as it means they can order online right from the comforts of their home. In addition, you can easily track sales items online as they make their way into delivery. You can download digital products from the internet with just a click of a mouse. Internet marketing is great for business as it gives consumers a better and more comfortable shopping experience.
Keeping up with the latest trends is a must for any business, but ignoring technology trends in the digital world is the matter of staying in business. Unfortunately, those trends (while easy enough to find mentioned online) are rarely explained well. There seems to be this mistaken idea that anyone who has an interest or need in the practice will just magically get the jargon. As we all know, that is one superpower that doesn’t exist in the real world.
Regardless of how powerful your plugins are, you need to be able to present them in great-looking web pages. It is essential that apart from quality, you also provide the perception of quality. Having compelling graphics when a new visitors arrives at your website and help boost conversions and help make you more sales. That’s where Instant Website Graphics comes into play.
This was a very informative and not to mention motivational read. Most people (me included) nowadays are used to the instant gratification the online world can provide. I was actually shocked, when I found that the business side was practically the opposite of that. It takes more than a few clicks ? What? Preposterous. And as you said, we know we have the tools (like WA), but our mindsets can be quite stubborn. Break trough this hurdle and it can be a revelation.
Online marketing is the practice of leveraging web-based channels to spread a message about a company’s brand, products, or services to its potential customers. The methods and techniques used for online marketing include email, social media, display advertising, search engine optimization, and more. The objective of marketing is to reach potential customers through the channels where they spend time reading, searching, shopping, or socializing online.
With brands using the Internet space to reach their target customers; digital marketing has become a beneficial career option as well. At present, companies are more into hiring individuals familiar in implementing digital marketing strategies and this has led the stream to become a preferred choice amongst individuals inspiring institutes to come up and offer professional courses in Digital Marketing.
Affiliate marketing currently lacks industry standards for training and certification. There are some training courses and seminars that result in certifications; however, the acceptance of such certifications is mostly due to the reputation of the individual or company issuing the certification. Affiliate marketing is not commonly taught in universities, and only a few college instructors work with Internet marketers to introduce the subject to students majoring in marketing.[41]
Think about the typical ‘9 to 5’ job. Employers help take the routine out of their employees lives with perks. Sometimes it’s free lunches and other times it’s a nice bonus check. For a lot of affiliates, their work is their ‘9 to 5’. And, while they’re their own boss, they are still being asked to do work for others. Just like the CEO that wants to make sure their employees feel appreciated and want to work for them, it’s a good idea to do the same for your partners.
File-Sharing: Web sites that host directories of music, movies, games and other software. Users upload content to file-hosting sites and then post descriptions of the material and their download links on directory sites. Uploaders are paid by the file-hosting sites based on the number of times their files are downloaded. The file-hosting sites sell premium download access to the files to the general public. The websites that host the directory services sell advertising and do not host the files themselves.
DisabledGO, an information provider for people with disabilities in the UK and Ireland, hired Agency51 to implement an SEO migration strategy to move DisabledGO from an old platform to a new one. By applying 301 redirects to old URLS, transferring metadata, setting up Google webmaster tools, and creating a new sitemap, Agency 51 was able to successfully transfer DisabledGO to a new platform while keeping their previous SEO power alive. Additionally, they were able to boost visitor numbers by 21% year over year, and the site restructuring allowed DisabledGO to rank higher than competitors. Their case study is available on SingleGrain.com.
Content marketing is more than just blogging. When executed correctly, content including articles, guides (like this one), webinars, and videos can be powerful growth drivers for your business. Focus on building trust and producing amazing quality. And most of all, make sure that you’re capturing the right metrics. Create content to generate ROI. Measure the right results. This chapter will teach you how.

There are many other online forums and programs that talk about making money online but whenever you ask a simple question many users will reply with: “Dude, this stupid question has been asked many times before – just google it!” – You will not get this kind of reply on WA. Wealthy Affiliate is a learning center so there are no stupid questions, every question is important and people will try to answer it as well as they can. However if you do not feel comfortable asking a question (don’t be shy, just ask!) you could simply look through the resources and questions other people asked – I can almost guarantee you will find your answer within minutes.
The new digital era has enabled brands to selectively target their customers that may potentially be interested in their brand or based on previous browsing interests. Businesses can now use social media to select the age range, location, gender and interests of whom they would like their targeted post to be seen by. Furthermore, based on a customer's recent search history they can be ‘followed’ on the internet so they see advertisements from similar brands, products and services,[38] This allows businesses to target the specific customers that they know and feel will most benefit from their product or service, something that had limited capabilities up until the digital era.
8Binary offers any level trader the opportunity to use market leading trading platforms to manage risk and maximize profits. With a truly global reach and renowned customer service, 8Binary is a secure and safe way to trade Binary Options. Committed to offering all of its clients the safest and most user-friendly experience, 8Binary is the trusted name in the market. Whether you are a beginner, retail investor or a professional trading entity, 8Binary guarantees the best user experience possible.
Affiliate networks offer you access to multiple (and by multiple, we mean hundreds if not thousands) of individual affiliate programs. They basically work by simplifying the signup process - instead of applying to become an affiliate for a each product you want to promote, you simply apply to join the network and instantly have access to hundreds of different affiliate offers.
I hope you found this Wealthy Affiliate review to be helpful as I put a lot of time into this, but if I didn’t answer a question you have, feel free to comment below, and I will try to give you the best answer I can. The bottom line is, Wealthy Affiliate is the absolute best place I have ever seen to get the training and all the tools you’ll ever need in one place. Plus, if you sign up using my affiliate link, I will personally provide 1 on 1 coaching for you. At the very last, you should consider signing up for the free membership first and just see what you think. If you’re serious about growing an online business, my guess is you’ll be more than satisfied.
It’s a good program. But there are couple reasons I think Wealthy Affiliate is the better program. Wealthy Affiliate’s top (premium) membership which includes all the tools you need (last month they even updated the platform and now Jaaxy, a very good keyword research tool is included with your membership) is less than Affilorama’s “base membership”. And then Affilorama has several upsells, while Wealthy Affiliate does not.
In any given niche you will probably find a lot of people all promoting the same product. Instead of following the crowd though, try to seek out the hidden gems in your market. They could be the independent merchants or the products bubbling to the surface. Taking on a lot of established affiliates can be a long process, but finding a quality product that is just waiting for the right promotion will set you apart.

Your Brand Persona and Target Audience. When you eventually start creating content, you have to know who you’re talking to and tailor your brand voice to appeal to them uniquely. If you aren’t targeting the right audience (those people who will lean in to hear what you’re saying), you won’t find success. And, if you can’t find a way to stand out, you’ll blend into the hordes of other brands competing for attention in your industry.
In addition to Getting Started, there are 12 more "classrooms". While each of these have unique training content, there is overlap between some of the courses and videos. For example, a lot of the material in classroom 4 (Everything WordPress), also applies to classroom 8 (Website Development). Here are the 13 Topics covered in this section of the training.
Glad to come across your block, I ‘m impressed by the content. I am still a beginner in IM industry. I ‘m trying to get more understanding about WA before I really feel confident enough to join. I. have some questions about WA . I’ll appreciate very much if you can spare sometime to provide me with the answers. These questions may look funny to an IM expert, but they are really questions to me and need to be clarifiedbefore I do anything further.
By using the Facebook tracking pixel or the Adwords pixel, you can help to define your audience and work to entice them to come back to your site. Let's say the didn't finish their purchase or they simply showed up and left after adding something to their shopping cart, or they filled out a lead form and disappeared, you can re-target those individuals.
As Target is the second-largest general retailer in the United States, their affiliate program is primarily for American bloggers or publishers who can route visitors to relevant products. Overall, the program works much like Amazon’s does in that publishers (bloggers) get a small commission on sales, but Target’s gigantic product base (over one million items) and high brand recognition make their affiliate program a great option for influencers.
Hope all is well with you. I would like to thank you for the very helpful review. It’s been about a week now I have been researching Wealthy Affiliate. Should I, shouldn’t I, should I shouldn’t I. I believe I read your review about 4x. I’m excited to say I”M GOING IN!! I have no clue what my niche, skills, etc is but I know my goal is to help people and make some money doing it. I’m ready to put in the work and see results… (hopefully)
After that, you need to make a choice about how to construct an online presence that helps you achieve that goal. Maybe you need to set up an e-commerce site. If you’re interested in publishing content to drive awareness and subscribers, look into setting up a blog. A simple website or landing page with a lead capture form can help you start developing your brand and generating traffic. A basic analytics platform (like Google Analytics, which is free) can help you start to measure how you are tracking towards your initial goal.
As mentioned earlier, technology and the internet allows for 24 hours a day, 7 days a week service for customers as well as enabling them to shop online at any hour of that day or night, not just when the shops are over and across the whole world. This is a huge advantage for retailers to use it and direct customers from the store to its online store. It has also opened up an opportunity for companies to only be online based rather than having an outlet or store due to the popularity and capabilities of digital marketing.
Our agency can provide both offensive and defensive ORM strategies as well as preventive ORM that includes developing new pages and social media profiles combined with consulting on continued content development. Our ORM team consists of experts from our SEO, Social Media, Content Marketing, and PR teams. At the end of the day, ORM is about getting involved in the online “conversations” and proactively addressing any potentially damaging content.
Cost per click was more common in the early days of affiliate marketing but has diminished in use over time due to click fraud issues very similar to the click fraud issues modern search engines are facing today. Contextual advertising programs are not considered in the statistic pertaining to the diminished use of cost per click, as it is uncertain if contextual advertising can be considered affiliate marketing.

When we talk about marketing on the internet, we're talking about driving traffic or boosting visibility via a number of means. Any type of advertising done on the internet to promote any product, person, service, business or place for that matter, can be deemed as online marketing. However, to succeed in this arena, whether it's SEO, social media, email marketing or beyond, you need to ensure you adhere to the three pillars of trust first and foremost.

Later on, I managed to earn more money from Walmart.com as an affiliate and joined commission junction and other affiliate networks to earn more money in affiliate marketing. the one part I really find challenging is creating rich content for my site every day or every other day. This is when I focus on other things such as YouTube video marketing, writing periodicals online, and so on. But nevertheless, joining a multiple affiliate networks is good for anyone to do because you want to create diversify sources of income. Just be mindful that when you join multiple affiliate networks you’re not only keeping in touch regularly with the affiliate managers you partner with through those specific affiliate programs, assure also asking them questions often about how to create effective affiliate landing pages,, informative YouTube videos with your affiliate link in them, as well as asking your affiliate manager to offer any other kind of promotional tactics you can use to increase your affiliate commission potential. I am sick and tired of hearing some people say they never earn one dime in affiliate marketing. That’s absolutely nonsense because they’re lazy and don’t bother to do the extra work. If you’re building relationships with your target audience and affiliate managers, creating content for your site and engaging YouTube videos daily or every other day, and staying active with other marketers in the affiliate marketing community, there’s no reason for you to fail.. Simple as that!
But that doesn’t mean there is no opportunity. There are all kinds of search terms you can explore such as “how many days should I water fast?” or “can I drink coffee while water fasting?” Doing some keyword research it looks like the search term “water fasting rules” gets a decent amount of searches but not many relevant articles. Similar articles… but no one is addressing that specific search term. An article like “The 22 Water Fasting Rules” you need to know has a good chance of ranking well and getting traffic.
Being on the cutting edge of website design and development is critical to stay relevant as a leading agency which is why our expert team uses the latest technology to ensure your websites and lading pages are easily accessed and usable across all devices. We have vast experience in Ecommerce design and development, building well-optimized landing pages, conversion rate optimization, mobile websites, and responsive design. Our design team has experience in all things digital and the ability to create amazing websites, landing pages, creative for display advertising, infographics, typographic video, print ads, and much more.
It is increasingly advantageous for companies to use social media platforms to connect with their customers and create these dialogues and discussions. The potential reach of social media is indicated by the fact that in 2015, each month the Facebook app had more than 126 million average unique users and YouTube had over 97 million average unique users.[27]
Unlike mass marketing, which effectively piques the interest of the local audience by means of radio spots, newspapers and print media, internet marketing allows companies to nurture a more personal relationship with their consumers from all over the world. With internet marketing, businesses can deliver content to their customers through personalized and cost-effective communication.
I agree Sharon, the upsells and not needing additional tools is a big deal for most people I think. I don’t want to speak poorly of other systems. In fact, I belong to some other programs as well and even recommend some (depending on a person’s goals) but for those systems to work you will need landing page builder’s, email autoreponders and often have to pay for traffic. Put into perspective, they are minor expenses compared to starting a traditional bricks and mortar business.
The first component of Google's trust has to do with age. Age is more than a number. But it's not just the age when you first registered your website. The indexed age has to do with two factors: i) the date that Google originally found your website, and; ii) what happened between the time that Google found your website and the present moment in time.
The Simple eCom Launch System is our complete training program showing you how to build your own eCom Sales Funnel. This Shows You The Exact System We Used to Turn a $13.76 Investment Into a Seven-Figure eCommerce Business…And Sell 150,000 Units of a Single Product…in Just Six Months! Without making risky bets on inventory, launching a Shopify store, or giving up all of your customers to Amazon!

WA members are welcome to review the program, unlike many MLM members. MLMs companies force their members to sign a non-disclosure agreement, meaning that these people will never be able to publicly review and expose the company and its practices. I managed to find a few negative Wealthy Affiliate reviews and complaints online and I came to the conclusion that these reviews were written for personal reasons. Mistakes happen, misunderstanding happens and every single business will have at least one customer who isn’t going to be happy.

I almost gave up on affiliate marketing when one firm I was working with told me I was not getting the big commissions anymore because they had ‘changed’ the payouts. Here I was marketing their Options system and then when it was time to collect, suddenly I was not qualified. I am not sure affiliate marketing is honest enough to pay those who worked to get the commission.
While selling a product in a niche you care about is great, often affiliate marketers do not have any personal affection for the market they are selling in. However, this doesn’t mean you should avoid testing the product or service for yourself. There are many things you can ascertain from using the product, such as the customer service experience, the sales process, the overall packaging, and the usability for a beginner. Before making your affiliate product selection, put yourself in the shoes of the buyer and try to imagine you have a similar amount of loyalty, devotion, enthusiasm, and interest as they do.
As far as the pricing, before I found Wealthy Affiliate I was ready to spend a lot more on a program. I had put in a lot of time setting up a website on my own, and trying to figure this thing out with the bits and pieces of free information I could find online. I learned more with just the starter membership than the previous 1 and half to 2 years of working on a blog with no direction. I can only imagine where I’d be if I were 2 years farther along than I am now. But, here we are now.
The biggest issue I’ve had with previous training programs and marketing communities is how outdated they get. With a Wealthy Affiliate Premium membership, you don’t need to worry about that. New trainings are added daily including live weekly video training sessions. You can also search and browse past trainings they’ve created over the years. With a premium membership, you also get unlimited access to community features which is one of my favorite aspects of Wealthy Affiliate. I spend hours per day simply chatting and messaging people who clicked on my Wealthy Affiliate affiliate link. When they use my link to sign up, I get notified, and the personal one-on-one coaching can begin. No other platform has offered this option before.
Affilorama is similar to Wealthy Affiliate in that it’s niche focused and it’s not about selling other people into the Affilorama so those people can get more members and have the cycle keep going… Like Wealthy Affiliate they also have an affiliate program and you can choose to promote them if you like, but it’s not primary reason that Affilorama exists.

Betfair Affiliates is the affiliate marketing program for the well known Betfair betting website. Betfair’s primary market is sports betting. It’s actually a betting exchange, so it allows gamblers to place lay bets too – in other words, bets that bank on the opposite outcome. Betfair also offers in-play betting that allows users to lock in profits before the match ends. They also have great offers for the new customers to Betfair Casino.
So if someone like Brian Dean did a blog post on Backlinko that breaks down, “How I Increased My Search Traffic by 110% in 14 Days,” I’m going to read that. Why? Because you can tell just by the headline that it’s an actionable post, you can learn something from it, take all that knowledge, implement it on your website, and hopefully, you’ll see similar results.
StudioPress itself is somewhat of a niche product as it is targeted to existing WordPress users who found setting up and managing a WordPress site too difficult or time-consuming. StudioPress prides itself on being easy to use, but their main claim to fame is that their hosted websites are “faster and more secure” than other WordPress hosting companies as well as using the “Genesis framework” which is supposedly more SEO friendly than other WordPress builds.
Our SEO professionals are all well-respected thought leaders in the space and have decades of combined experience and include the following credentials: Search Engine Workshop Certification, Google Analytics and Yahoo Certifications, PMP Certification, UNIX Certification, Computer Engineering degrees and MBA’s. Our SEO team members are acclaimed SEO speakers and bloggers. IMI’s SEO team members have been keynote presenters at Pubcon, SMX, SEMCon, Etail, and many more influential conferences.
Your guidance on how to blog properly and make money in the process is invaluable. I have learned so much from you over the past almost 3 years. My own blog has become successful because I have listened and tried to implement everything you have taught in the Blog Mastermind. The great part is that I am only at the very beginning of my blog’s success! I am going to be able to improve it so much more, thanks to your constant guidance. You are amazing! All the best, -Neil Uttamsingh
Although it differs from spyware, adware often uses the same methods and technologies. Merchants initially were uninformed about adware, what impact it had, and how it could damage their brands. Affiliate marketers became aware of the issue much more quickly, especially because they noticed that adware often overwrites tracking cookies, thus resulting in a decline of commissions. Affiliates not employing adware felt that it was stealing commission from them. Adware often has no valuable purpose and rarely provides any useful content to the user, who is typically unaware that such software is installed on his/her computer.
When targeting your audience, diversification plays an important role in your marketing and advertising campaigns. Diversification means that you can use a variety of tactics and strategies in order to reach your prospects. With online marketing, diversification becomes a lot easier. In addition to that, it is possible for you to run varying marketing techniques simultaneously to better implement your marketing campaign.
This is why so many people are trying to run paid traffic to affiliate offers, but that’s also quite challenging in its own right because unless you have every little facet dialed in, such as the offer, landing page, & ad. Your ad performance (CPC & CTR) won’t be good enough to still be profitable. Remember now you have to pay for every click so if you don’t got everything perfect you could easily lose money or spend lots of money, only to break even or make little bit of profit.
Video advertising - This type of advertising in terms of digital/online means are advertisements that play on online videos e.g. YouTube videos. This type of marketing has seen an increase in popularity over time.[51] Online Video Advertising usually consists of three types: Pre-Roll advertisements which play before the video is watched, Mid-Roll advertisements which play during the video, or Post-Roll advertisements which play after the video is watched.[52] Post-roll advertisements were shown to have better brand recognition in relation to the other types, where-as "ad-context congruity/incongruity plays an important role in reinforcing ad memorability".[51] Due to selective attention from viewers, there is the likelihood that the message may not be received.[53] The main advantage of video advertising is that it disrupts the viewing experience of the video and therefore there is a difficulty in attempting to avoid them. How a consumer interacts with online video advertising can come down to three stages: Pre attention, attention, and behavioural decision.[54] These online advertisements give the brand/business options and choices. These consist of length, position, adjacent video content which all directly affect the effectiveness of the produced advertisement time,[51] therefore manipulating these variables will yield different results. Length of the advertisement has shown to affect memorability where-as longer duration resulted in increased brand recognition.[51] This type of advertising, due to its nature of interruption of the viewer, it is likely that the consumer may feel as if their experience is being interrupted or invaded, creating negative perception of the brand.[51] These advertisements are also available to be shared by the viewers, adding to the attractiveness of this platform. Sharing these videos can be equated to the online version of word by mouth marketing, extending number of people reached.[55] Sharing videos creates six different outcomes: these being "pleasure, affection, inclusion, escape, relaxation, and control".[51] As well, videos that have entertainment value are more likely to be shared, yet pleasure is the strongest motivator to pass videos on. Creating a ‘viral’ trend from mass amount of a brands advertisement can maximize the outcome of an online video advert whether it be positive or a negative outcome.
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