At its core, affiliate marketing is an online referral program where merchants pay commissions to publishers on sales generated by customers they’ve referred. The merchant can be an online retailer like eBay, or a service provider. Individuals and companies referring the traffic are called publishers, or affiliates, who publish content on the web promoting the merchant’s offerings. Customers are the people that click on the promoted content and make a purchase or complete a specified action. Payment is typically in the form of commission, but sometimes merchants offer a flat rate for a specific action, or a bonus for a type of visitor. EPN offers both commissions and bonuses.
The ability to track affiliate referrals is integral to your success, so make sure there are no flaws in the process. From your point of view, make sure you have correctly set up all links, so check each individual link for the destination and that they have the right code attached. Next, check the vendor is recognizing your affiliate link and tracking it appropriately. Your affiliate product selection must include proper tracking to ensure you receive credit where credit is due. You may even be able to buy the product with your link to verify you are being credited. Finally, make sure you are included in any up-sells after the purchase. This can add a considerable amount to the revenue you bring in.
There are ten essential types of marketing that can be done online. Some of these can be broken down into organic marketing and others can be categorized as paid marketing. Organic, of course, is the allure of marketing professionals from around the planet. It's free and its unencumbered traffic that simply keeps coming. Paid marketing, on the other hand, is still a very attractive proposition as long as the marketing pays for itself by having the right type of offer that converts.