Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer. The two forms of marketing are differentiated, however, in how they drive sales, where affiliate marketing relies purely on financial motivations, while referral marketing relies more on trust and personal relationships.
Yaro…Thanks again for some great information. I’ve been following you since I started blogging over a year ago. Unfortunately I haven’t had the funds to go all out and join in on your coaching and such, but I have really enjoyed reading all your free content. Your blogging has inspired me to stay with it and keep on plugging away. I have thought of throwing in the towel many a times, but you have always seemed to have great things to say to keep me going and I thank you for that. I emailed you when I first started and asked you for your advice to get me going, not really thinking I would get an email back from such a seasoned blogger, but you did! Your advice to me was to keep writing as much as I could. Write an article a week for 6 months and see what happens. Well your advice has payed off, maybe not so much in my pocket but as far as traffic, pretty good I think. Your are an inspiration to the blogging community and I’m looking forward to more great stuff!
Wow, I had no idea that marketing budgets for companies is usually around 10%; that’s pretty large! If that’s the case, then it is really obvious to me that it is a really important part of advertising. However, if you had to choose just one area of marketing to invest your money in, it would probably be a good idea to work on your website. Since that will be visited by potential clients, you need to be sure that the site looks as polished as possible!
Want to know a little secret about this site? When I first started this site, I only planned on monetizing by selling my OWN affiliate marketer training course. About halfway through creating my course, I realized that I would never be able to provide the type of quality product I intended. Even if I could, it would become outdated so fast that in just a couple years, I wouldn’t be able to sell it anymore.
At IMI, we have the ability to incorporate Affiliate Marketing into any integrated digital marketing campaign in order to push product sales and drive revenue. We believe that this is just one piece of the digital puzzle however. Affiliate campaigns can incorporate many aspects of digital marketing including web design and development, display, paid search, conversion optimization, and SEO.
The phrase, "Affiliates are an extended sales force for your business", which is often used to explain affiliate marketing, is not completely accurate. The primary difference between the two is that affiliate marketers provide little if any influence on a possible prospect in the conversion process once that prospect is directed to the advertiser's website. The sales team of the advertiser, however, does have the control and influence up to the point where the prospect either a) signs the contract, or b) completes the purchase.
Online reviews, then, have become another form of internet marketing that small businesses can't afford to ignore. While many small businesses think that they can't do anything about online reviews, that's not true. Just by actively encouraging customers to post reviews about their experience small businesses can weight online reviews positively. Sixty-eight percent of consumers left a local business review when asked. So assuming a business's products or services are not subpar, unfair negative reviews will get buried by reviews by happier customers.
Advertisers may also deliver ads based on a user's suspected geography through geotargeting. A user's IP address communicates some geographic information (at minimum, the user's country or general region). The geographic information from an IP can be supplemented and refined with other proxies or information to narrow the range of possible locations. For example, with mobile devices, advertisers can sometimes use a phone's GPS receiver or the location of nearby mobile towers. Cookies and other persistent data on a user's machine may provide help narrowing a user's location further.
Now that I think about it, I never go to a restaurant that has one hundred 5 star reviews and not a single bad review – it’s impossible that every customer is 100% satisfied. My point is that out of 100,000+ members and 10 years in business Wealthy Affiliate only got 3 negative reviews from customers (at least I think they were customers). How much does that tell you about a company?